location: Via Spillimbergo, 221 – Martignacco (Udine), Italy

    program: factory outlet store and branding center

    dates: project 2007

    data: total built area 500 m2

    architect: waltritsch a+u, Arch. Dimitri Waltritsch Trieste, Italy
    structural engineer: Pietro Mazzanti

    team: Dimitri Waltritsch with Federico Gori

    Delser is a historical confectionery brand, producing biscuits from 1891. The company decided nowadays to sell the products directly from the factory, opening an outlet store. The design proposal brings this thought a step forward, exploring all possibilities of this action. The new building, placed between the factory and the provincial road, aims to become a new landmark of this flat ground territory. Through its architecture it also aims to communicate the type of productions of the brand: a perforated panel finishing, and large coloured glass surfaces recall the sweetness and gluttony of the Delser biscuits to the cars passing by. Once in, the customer will be able to buy the products, as well as to have a short rest sitting in the inside café, which will propose special menus. But the building will also host at the lower floor some meeting rooms and a small Delser learning center, uncovering the long experience and strong relationship with the local territory.

    Images and text © D. Waltritsch. Use only by permission.